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| No more DLF with IPL. |
‘DLF IPL’ will be no more, as
published in different media. The Real Estate business giant ‘DLF’ has been the
title sponsor of ‘Indian Premier League’ (IPL), the popular T20 cricket
tournament, for long five years. As per the reports they have spent Rs.250
crores in IPL for popularizing their brand among the cricket lovers of India
and the world. DLF has decided not to continue their sponsorship in cricket
rather they will sponsor other sports. With this view they did not renew their
agreement with IPL which was due on last month.
Regarding sponsorship in India
cricket is over saturated. If we compare the life of a national level cricketer
with a national level sports person related to any other sports we will find an
oceanic difference. Every year quite a large number of sports persons, especially
athletes, are forced to quit their dreams to continue their career in sports
due to want of proper help or sponsorship. Cricket, for its immense popularity
among the Indians that sometimes even goes to the level of fanaticism soaks the
lion’s share of sponsorship and other sports get deoxygenated. If large
business houses like DLF come forward to sponsor other games and sports it will
be a great help for them and in future it will raise the rank of India in medal
tally in international meets like Olympic.
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